When is a 30-second explainer video the right call? About 75 words, one idea, the platforms that reward short, a second-by-second structure with a sample script, and why 30 seconds isn’t half the price.
How we write explainer video scripts: the five questions to answer first, seven steps, a two-column template, a filled 60-second sample script and a words-per-second timing table.
A buyer’s guide to explainer videos: the types (by job), the animation styles (by look), how long to make them, how they’re produced, what drives timelines and cost, and story ideas you can brief.
Most explainer videos should run 60 to 90 seconds. Here’s the data behind the rule, length by use case, script word counts, real runtimes from our portfolio, and how length affects cost.
Animation Explainers is an explainer video company — a specialist animation studio that turns hard-to-explain products and services into clear, conversion-ready films. We script, design, voice and animate custom 60–90 second explainers for B2B teams in SaaS, […]
A prospect lands on your product page. They have about ten seconds to decide whether your software is worth another click — or whether the next tab in their comparison set looks easier. A SaaS explainer video […]
At Animation Explainers, the typical explainer video price is $6,000 to $35,000+. What your film costs within that range depends on length, style, how custom the visuals are, how many versions you need and how many people […]
If you have ever tried to explain a product in a sales deck and watched eyes glaze over by slide four, you already know the job an explainer video is hired to do: make one idea land, […]
Every classic cartoon you grew up with was built, frame by frame, on sheets of clear plastic. That technique is cel animation — the workhorse of twentieth-century 2D, and the reason hand-drawn characters still feel so human […]
Every business looking to harness the power of video marketing eventually hits the exact same crossroads. You know you need a video to explain your product, boost conversions, and captivate your audience—but you aren’t sure which production […]
Some products sell themselves. A crisp white T-shirt, a sleek coffee mug, or a local landscaping service don’t require much explanation. But what happens when your business sells something abstract, highly technical, or strictly regulated? When you […]
The software landscape in 2026 is faster, smarter, and more crowded than ever before. With the Getting traffic to your website is only half the battle. The real challenge begins once a visitor lands on your page: […]
