Explainer Video Production Services, From Script to Final Cut
Explainer video services cover everything it takes to turn a hard-to-explain product into a short, clear film: strategy, scriptwriting, storyboarding, design, voiceover, animation, sound and delivery in every format you need. Animation Explainers provides those services end to end for B2B teams in software, cybersecurity, medtech, finance and logistics. One team does the writing, the design and the animating, and one point of contact keeps it on schedule.
This page is the menu: what we make, how production works, and what you get at the end. If you’re still weighing up studios, our explainer video company page covers who we are and why teams hire us.
What are explainer video services?
Explainer video services are the production work a studio or agency does to plan, write, design, animate and deliver an explainer video: a short film, usually 60 to 90 seconds, that explains a product, service or idea. A full service covers every step from the first brief to the final file. A partial service might cover only animation or only scriptwriting.
We only offer the full version. Script and visuals are planned together, which is how a complex product ends up looking simple.
Our explainer video services
| Service | What it is | Best for |
| Homepage and brand explainers | The 60–90 second film that says what you do and why it matters | Website hero, investor and partner decks. See animated explainer videos |
| SaaS and product explainers | Feature stories and UI walkthroughs for software and apps | Product pages, trials, demos. See SaaS explainer videos and product explainer and demo videos |
| 3D product and device animation | CGI shots of physical products: internals, exploded views, how-to-use | Hardware, medtech, industrial. See 3D product animation |
| Medical and life-science explainers | Device, pathway and patient-education films built for clinical review | Medtech, pharma, healthcare. See medical animation |
| Explainer series | Several films in one visual system for a product suite or campaign | Platforms with many modules, ongoing campaigns |
| Training and onboarding explainers | Longer, calmer films for customers or staff | Customer success, HR, compliance. See animated training videos |
| Ad and social cutdowns | 6, 15 and 30 second edits and vertical/square versions from the master | Paid social, LinkedIn, YouTube pre-roll. See animated video ads |
Animated explainer video production, stage by stage
Every project runs through the same six stages, with a sign-off at each one so nothing expensive happens before you’ve agreed to it.
- Discovery. A 60-minute kick-off meeting to pin down the goal, audience, offer, proof points, must-say claims, channels and deadline. We send back a short creative brief.
- Script. We write the voiceover script and on-screen text: one idea, plain language, problem to solution to proof to next step. You approve every word. Tips: how to write an explainer video script.
- Storyboard and style frames. A frame-by-frame plan showing what’s on screen for each line, plus two or three finished-look frames so you can see the style before animation starts.
- Voiceover and music. You choose from professional voice artists in the accent or language you need. We record, then pick music and plan sound design.
- Animation. We animate to the approved board and voice, then share a full draft cut for feedback. Three revision rounds are included in total, one at each stage: script, storyboard and animation.
- Delivery. The final master and every agreed cutdown, format and language version, named and ready to upload.
| Stage | What we do | What we need from you |
| Discovery | Run the kick-off meeting, write the brief | A 60-minute kick-off meeting with the decision-maker |
| Script | Write and revise | Consolidated feedback from one reviewer |
| Storyboard | Draw the board, design style frames | Brand guide, product screens or CAD, sign-off |
| Voiceover | Cast, direct, record | Pick a voice, confirm pronunciation of names |
| Animation | Animate, sound design, draft cut | One round of consolidated notes per draft |
| Delivery | Export and hand over | Tell us every channel and format up front |
The stages take about 6 weeks in total for a typical 60–90 second explainer. How quickly feedback comes back is the biggest variable. Deeper walkthrough: animation process.
What’s included in our explainer video services
| Included | Detail |
| Creative brief | Goal, audience, key message and CTA agreed in writing |
| Script | Voiceover and on-screen copy, written by us, approved by you |
| Storyboard and style frames | Frame-by-frame plan plus finished-look frames |
| Custom design | Characters, scenes, icons and UI built to your brand. No stock character kits |
| Professional voiceover | Casting, direction and recording; other languages on request |
| Music and sound design | Licensed music plus sound effects |
| Animation | Custom animation in the agreed style |
| Revisions | Three revision rounds included, one each at script, storyboard and animation |
| Delivery files | Final master film, cutdowns and aspect ratios agreed at kickoff, captions file |
| Rights | You fully own the rights to the finished film |
Styles we produce
- 2D character animation: warm, human stories for software and services.
- Motion graphics: data, dashboards, networks and abstract systems.
- Cinematic tech: dark, detailed visuals for security and intelligence platforms.
- Footage-led hybrid: real-world footage with animated UI and labels.
- Whiteboard: step-by-step teaching and training.
- 3D product shots: devices and hardware, inside and out.
Three examples, three different briefs:
Intel 471: a seven-part cybersecurity series. One visual system across a series of threat-intelligence explainers.
ISA: cinematic, footage-led cybersecurity. A three-minute film for a computer and network security firm.
Kemper: clear 2D for insurance. Part of a long-running explainer series for an insurance brand.
Every style and when to use it: animation styles. More work: our portfolio.
Explainer video series and ongoing production
If you have a platform with several modules, or a campaign that needs a new film every quarter, a series works out better than one-offs. The script voice, characters and design system are built once and reused, so every film after the first is quicker to make and they all look like one family.
Series we’ve produced include Intel 471 (seven videos), XMA (Surface Pro, HPE Aruba, GreenLake, SimpliVity and more), Kemper, Nuspire, Siren, Senseco and Trudell.
Explainer video agency, studio, freelancer or AI tool?
| Option | Good for | Watch out for |
| AI or template tool | Internal drafts, quick tests, tiny budgets | Generic look, weak on technical or regulated products, you write everything |
| Freelancer | One simple video with a hands-on client | You manage the writer, the illustrator, the animator and the voice artist yourself |
| Full-service explainer video agency | Big campaigns across many media types | Explainers may be one service among many, and costs can run higher |
| Specialist explainer studio (us) | B2B products that are hard to explain; series; regulated review | Not the cheapest route for a simple social clip |
People search for an “explainer video agency” and an “explainer video studio” interchangeably. Animation Explainers is a specialist animation studio that works like an agency: one point of contact, one creative team, one contract, and animated explainers are our core work.
Industries we produce for
- SaaS and software: Siren, Adjoe, Appier, US Signal
- Cybersecurity and IT: Intel 471, Nuspire, APIsec, ISA
- Medical and medical devices: Trudell, Nightware, Simpl Healthcare, MD3
- Finance and fintech: Cashfac, Banqsoft, BSI Financial
- Insurance: AIG, Kemper
- Logistics and transport: Greyhound, Taxelco
What do explainer video services cost?
Explainer video projects at Animation Explainers typically run from $6,000 to $35,000+. Where a project lands depends on:
- Length: a 2-minute film is roughly twice the animation of a 60-second one
- Style and complexity: clean 2D sits lower, 3D and dense technical scenes sit higher
- Number of versions: languages, cutdowns, aspect ratios
- Series or one-off: shared design systems lower the cost per film
- Larger contracts: minute bundles for larger contracts are only discussed on a call, so we give no figures here
- Review layers: legal, clinical or engineering sign-off adds rounds
Full breakdown: explainer video cost guide. For a scoped number, book a call.
FAQ
What do explainer video services include?
Full explainer video services include discovery, scriptwriting, storyboarding, style frames, custom design, professional voiceover, music and sound design, animation, review rounds and delivery of the master plus cutdowns. At Animation Explainers every project includes all of these. You don’t need to hire a writer or voice artist separately.
What’s the difference between an explainer video agency and an explainer video studio?
Mostly the name. Both plan, write and produce explainer videos. “Agency” often suggests a broader marketing offer. “Studio” suggests the people doing the animation work in-house. Animation Explainers is a specialist animation studio that runs projects like an agency, with a single point of contact and one creative team.
How long does explainer video production take?
A standard 60–90 second explainer typically takes about 6 weeks from signed brief to final files. Series, 3D and multi-language projects take longer. Fast, consolidated feedback is the best way to keep to the schedule. We confirm dates at kickoff.
How much do explainer video services cost?
Projects at Animation Explainers typically run from $6,000 to $35,000+, depending on length, style, complexity, versions and review layers. See our explainer video cost guide for what drives the number.
How many revision rounds are included?
Three, one at each stage: script, storyboard and animation. Consolidated feedback from one reviewer at each round keeps the project on schedule.
Do you offer discounts for larger contracts?
For larger contracts we offer minute bundles, which are only discussed on a call. Book a call and we will talk it through.
Do you write the script?
Yes. Scriptwriting is part of every project, and it’s the stage that decides whether the video works. We write it from the discovery call, and you approve it before anything is drawn.
What do we need to provide?
Your goals, audience and key message, a brand guide, any product screens, CAD or photos, and one person who can give consolidated feedback at each stage. If you have existing decks or sales scripts, send them; they speed up discovery.
How long should an explainer video be?
60 to 90 seconds for a homepage or product explainer. Ads and social cuts are shorter, and training films can be longer. More on how long an explainer video should be.
Can you make a series of explainer videos?
Yes, and it’s often the better route for platforms with several products or modules. We build one design system and voice, then produce the films in sequence. Intel 471, XMA and Kemper are examples of series we’ve made.
Can you produce versions in other languages?
Yes. We can record voiceover in other languages and accents and localise on-screen text, so one master works across markets.
Who owns the finished video?
You do. Clients fully own the rights to the finished video.
Start your explainer video
Tell us what you’re explaining, who needs to understand it and where the film will live. We’ll recommend a style, a length and a production plan, and give you a scoped quote.
Book a call · See our portfolio · Read the cost guide
What do explainer video services include?
Full explainer video services include discovery, scriptwriting, storyboarding, style frames, custom design, professional voiceover, music and sound design, animation, review rounds and delivery of the master plus cutdowns. At Animation Explainers every project includes all of these. You don’t need to hire a writer or voice artist separately.
What’s the difference between an explainer video agency and an explainer video studio?
Mostly the name. Both plan, write and produce explainer videos. “Agency” often suggests a broader marketing offer. “Studio” suggests the people doing the animation work in-house. Animation Explainers is a specialist animation studio that runs projects like an agency, with a single point of contact and one creative team.
How long does explainer video production take?
A standard 60–90 second explainer typically takes about 6 weeks from signed brief to final files. Series, 3D and multi-language projects take longer. Fast, consolidated feedback is the best way to keep to the schedule. We confirm dates at kickoff.
How much do explainer video services cost?
Projects at Animation Explainers typically run from $6,000 to $35,000+, depending on length, style, complexity, versions and review layers. See our explainer video cost guide for what drives the number.
How many revision rounds are included?
Three, one at each stage: script, storyboard and animation. Consolidated feedback from one reviewer at each round keeps the project on schedule.
Do you offer discounts for larger contracts?
For larger contracts we offer minute bundles, which are only discussed on a call. Book a call and we will talk it through.
Do you write the script?
Yes. Scriptwriting is part of every project, and it’s the stage that decides whether the video works. We write it from the discovery call, and you approve it before anything is drawn.
What do we need to provide?
Your goals, audience and key message, a brand guide, any product screens, CAD or photos, and one person who can give consolidated feedback at each stage. If you have existing decks or sales scripts, send them; they speed up discovery.
How long should an explainer video be?
60 to 90 seconds for a homepage or product explainer. Ads and social cuts are shorter, and training films can be longer. More on how long an explainer video should be.
Can you make a series of explainer videos?
Yes, and it’s often the better route for platforms with several products or modules. We build one design system and voice, then produce the films in sequence. Intel 471, XMA and Kemper are examples of series we’ve made.
Can you produce versions in other languages?
Yes. We can record voiceover in other languages and accents and localise on-screen text, so one master works across markets.
Who owns the finished video?
You do. Clients fully own the rights to the finished video.
